{"img":"","passBy":"0","picBd":"0","size":"1","bdSize":"1","cwidth":434,"cheight":62,"picBdRadio":"0","borderType":"solid","jump":"0","definedUrl":"","isPicBd":"0","effectBdLine":"solid","image":"//oss.xinghuo86.cn/660570692911131/667609053790284.jpg","picWidth":434,"picHeight":62,"inpColor":"","color":"#000000","type":0,"effectBdColor":"#000000","hasEdit":true}

欢迎访问佛山市佳宝货架制造有限公司的官网!

{"img":"","passBy":"0","picBd":"0","size":"1","bdSize":"1","cwidth":289,"cheight":60,"picBdRadio":"0","borderType":"solid","jump":"0","definedUrl":"","isPicBd":"0","effectBdLine":"solid","image":"//oss.xinghuo86.cn/660570692911131/667609053790285.jpg","picWidth":289,"picHeight":60,"inpColor":"","color":"#000000","type":0,"effectBdColor":"#000000","hasEdit":true}
{"img":"","passBy":"0","picBd":"0","size":"1","bdSize":"1","cwidth":96,"cheight":96,"picBdRadio":"0","borderType":"solid","jump":"0","definedUrl":"","isPicBd":"0","effectBdLine":"solid","image":"//oss.xinghuo86.cn/660570692911131/667609053790286.jpg","picWidth":99,"picHeight":97,"inpColor":"","color":"#000000","type":0,"effectBdColor":"#000000","hasEdit":true}

关注我的微信

夜间经济催生便利店行业的兴起
发布日期:2019-10-24 09:45:22浏览量:98

宵夜这个行业的兴起,侧面反映出中国80后,90后,甚至00后的人群夜生活的丰富精彩,这种深夜间的消费,我就简称为夜间经济。

夜间经济,很大程度上是一种“逆电商化”的情绪消费。大家试想一下,平时在淘宝,天猫购物的时候,是不是会货比三家,然后看评论,看品牌信誉,再决定去哪家购物。这样电商消费几乎消灭的冲动消费的可能。何为冲动消费呢?打个简单的比方,你去便利店买东西,结账时,看到收银台前的小货架摆放着的口香糖,顺手就拿了,一起买单。这样的行为不会经过深思熟虑,就是冲动消费。夜间经济的兴起,让冲动消费被动复活了。

一个城市夜间经济的强弱指标,可以通过便利店的多少来体现。这对货架行业也会有冲击。便利店数量的增多,也会引起便利店货架的变革。现在客户对于便利店货架的的需求是实用和时尚,特别是连锁便利店。作为货架厂家,也要与时俱进,不断的根据客户需求来推出新颖的便利店货架,来吸引这群冲动的消费群体进店消费。

如何把握商机,圈定了用户市场、无盲点快速捕获用户一闪而过的需求,值得各位深思和探索。



1558337130479003034.jpg