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货架陈列法的要点
发布日期：2018-09-17 09:47:08浏览量：2393

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货架陈列是现在最为流行的商品陈列方式，要取得良好陈列的效果，可以在不同的位置陈列不同的商品。


1. 上段。货架的最上层，一般来说，可以陈列一些推荐的商品和已经有一定知名度的商品。

2. 黄金段。它是货架的第二层。由于这一段正好是顾客视觉的最佳位置，这一段是最能吸引顾客注意力的视点。所以在该段陈列的商品应是高利润的商品或是重点销售的产品。

3. 中段。它是货架的第三层。这一段可以起到吸引顾客的作用，使顾客“由此及彼”，从而购买黄金段商品。

4. 下段。这一段一般是货架的最低层。这一位置一般可用于陈列体积较大、重量较重、易破碎、利润低的商品。


比如，对于服装产品，可以按照服装的大小号放置，即大号服装放在最上层，中号的放在第二层，小号的放在最下层。也可以反过来上层放小号以此类推

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